The Pharmacist Shift That Pharma Needs to Understand
Live 1-hour webinar
Speaker: Uzoma Ibechukwu
Hosted & chaired by Soar Beyond
23rd June 2026
1:00pm - 2:00pm
Zoom
Meet The Speakers
Kandarp Thakkar
Senior Associate at Soar Beyond Ltd
Uzoma Ibechukwu
Director of Pharmacy & Medicine Optimisation
Accountable Officer for Controlled Drugs
Royal United Hospitals Bath NHS Foundation Trust
What We'll Cover
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Why pharmacy is now a strategic partner pharma cannot ignore - independent prescribing, consultant pharmacists, clinical leadership and system‑wide medicines advocacy
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How pharmacy shapes pathways, governance and adoption - and why these matters for innovative therapies
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Where pharma–pharmacy engagement often falls short - common pitfalls, misaligned value propositions and operational blind spots
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What “good” looks like from a Chief Pharmacist lens - credible partnership, system‑aligned value, governance‑ready support and real‑world implementation
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How pharma can work differently with pharmacy leaders - practical behaviours, engagement models and ways of adding system value
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Why the NHS needs partners, not promoters - aligning to outcomes, productivity, workforce and the 10‑Year Plan
Pharmacy now sits at the intersection of clinical leadership, governance, commissioning and system delivery. Chief Pharmacists and consultant pharmacists influence pathways, safety, outcomes, value and adoption decisions across the NHS.
In this session, two provider Chief Pharmacists will share a practical, system‑level perspective on how pharma can engage more effectively with pharmacy leaders - moving from transactional conversations to credible, trusted partnership that supports safe, sustainable and value‑driven innovation.
Why This Session
Who Should Attend?
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Market Access and Pricing leaders
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Medical Affairs, HEOR and Clinical Engagement teams
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Commercial and Strategy colleagues
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Field teams engaging ICBs, provider collaboratives and specialist services
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Anyone shaping how innovative medicines are adopted, governed and implemented in the NHS
Why Soar Beyond?
Soar Beyond works at the intersection of policy, commissioning and frontline delivery, supporting systems to translate strategy into action. In this session, we will share a practical, system-level perspective on how pharma can engage differently and more effectively to support sustainable innovation adoption.