About Us
Enabling confident, clinically led transformation through medicines focussed innovation
Our Purpose
We believe that medicines and innovation only achieve their full value when the people and systems responsible for delivering care are empowered and equipped to lead confident, sustainable change.
Healthcare systems are under increasing pressure to improve outcomes, reduce variation, and deliver more with limited resources. At Soar Beyond, we recognise that medicines are a key enabler of care, and that embedding clinically led services and pathways around their use is essential for system transformation.
That is why we focus on supporting both the people and the processes that bring medicines centred innovation to life.
Our Story
Soar Beyond was founded in 2007 by Shailen Rao and Tiba Rao, who brought together a powerful combination of clinical, strategic, and commercial insight.
Shailen, a former Head of Medicines Management and Strategic Service Redesign Lead in the NHS, and Tiba, a former Market Access and Change Management Consultant with Eli Lilly and Accenture, shared a clear vision:
“To help the NHS and pharmaceutical industry work better together to improve patient outcomes.”
Their leadership laid the foundation for Soar Beyond’s unique approach, one that continues to bridge the needs of the system with the potential of medicines and the people who use them.
Where We Are Heading
Soar Beyond is evolving into a scalable ecosystem orchestrator. We bring together the right people, processes,
and partnerships to deliver transformation that lasts across regions, systems, and pathways.
Over time, we have built a national ecosystem that connects:
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NHS priorities and frontline practice
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Evidence-based innovation
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Digital tools and structured implementation
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Pharma engagement that adds genuine system value
This connected and purposeful ecosystem approach enables us to scale medicines-focused transformation in a way that is clinically credible, operationally practical, and aligned with system goals.
